By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.
BMW India has appointed Lodestar UM as its strategic media partner. Effective July 1, 2017, this mandate includes media investment and strategic planning in print, television, online, out of home (OOH) and radio.
Nandini Dias, Chief Executive Officer, Lodestar UM India said, "UM handles the BMW account globally in more than 44 markets and we are delighted that this mandate has now been extended to India. This automobile behemoth is one of the leading global brands in the luxury car market. The media mandate is a validation of our global philosophy of better science and better art that delivers better outcome to our clients, in the media moments that matters the most."