BEST assigns media rights to Signpost India

The media rights are on side and back panels of BEST buses; rights given for 3 years

It is reliably learnt that Signpost India has won the media rights on Brihanmumbai Electric Supply and Transport (BEST) buses as per tendering. A confirmation from the OOH firm is awaited.

BEST opened the bid on August 3 in which more than 5 companies had participated. The tender includes advertising rights for side and back panels of buses for 3 years of duration.