By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming a $250 million company by 2018
According to Hong Kong based Victor Tse, who heads the international operations of JHF, the JHF product line is targeted at the “sweet spot” created by the upward movement in terms of both productivity and price by the other established manufacturers of equipment. JHF solutions fill this vacuum and is thus uniquely positioned to address the needs of a majority of the PSPs.
With a sharp focus on becoming a global brand in the manufacture of high-end UV machines, Beijing JHF Technology Co. has become a $80 million company and has targeted to scale the $250 million level by 2018. Toward this, the company’s new Regional Demonstration & Training Centre in Bangkok will become operational by Q2 this year. The new manufacturing facility at Shangdong Industrial Park with production capacity that is 4 times that of the Shanghai plant, is expected to become operational by October 2017.
JHF has a high 82% market share (in real number 115) in China, with the remaining taken by European and American manufactures. Also, in China top 80 of 100 PSPs have installed JHF machines.
The company officials pointed out that 80% of airport displays in China are printed on JHF machines. Also, customers believe that JHF machines do not require attendance, so they very stable.
The company’s International Sales Head said that in the current year, JHF will aim to double its turnover vis-à-vis 2016 numbers, refine its sales network in India, Middle East and South Pacific markets, promote its new textile printing solution, expand its sales network into Europe, Africa, and Latin America, and enhance its participation in international exhibitions.