By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space
Rajiv Aggarwal, Director, ARC Outdoor Media, commented on the win: “We are planning to develop the media at the airport on the lines of metro city airports by deploying world-class media both in static and digital formats. We plan to instal high-end LED screens, scrollers and video walls. The entire development will take 1.5 months to complete as the company is in discussions with various companies for digital formats.”
ARC Outdoor Media is aiming to acquire more airport media rights in the foreseeable future.