By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
However, new tech-driven advertising opportunities are likely to open up at the airports
Commenting on this development, Atin Gupta, MD, Atin OOH, said: “Advertising opportunity and revenue will be impacted undoubtedly. However, the world is ever changing where new technologies are acquiring the spaces including advertising. Therefore, boarding passes were also set to become passé”.
On the revenue loss, Atin estimated that it would run into a few crores per annum. However, he expects that the losses will be counter-balanced by acquiring new airport advertising avenues. “Even the advertising brands are looking for various new consumer engaging opportunities,” he said.
Atin OOH which is a prominent player in ambient airport advertising is exploring numerous advertising possibilities with different airlines. “We are in discussion with various airlines to come up with new-ageadvertising possibilities”, summed up Atin.