By: M4G Bureau
Last updated : November 23, 2021 10:30 am
Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.
All White - a joint venture between leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing -- has secured the advertising rights on the parking docks of the recently launched pan-city bicycle sharing project, Smart Bike, from the Chandigarh Administration.
Chandigarh is turning into a smart city, and this Smart Bike project has the potential of turning out to be a game changer by becoming the main mode of public mobility. The project would make the lives of people of the city easy by enabling them to rent a bicycle from any part of the city dock and park it at any of the nearest docks. The project has been envisaged to have at least 5,000 bicycles and 617 parking docks, making it the largest and densest bicycle sharing project in the country.
Raghu Khanna, Partner, All White, said, “This will be a new phase of advertising in the Beautiful City. This ubiquitous format will cover all the dimensions of the existing media requirements and also add a lot of jazziness to the aesthetics of this vibrant city.”
The Smart Bike plan would be developed in four phases and will be completed over the course of one year. The first phase is completed and is already open to the residents and visitors of the city to take a quick ride from the 155 dock station and park the bicycle back to the nearest dock station post their ride. Another set of 175 cycle docks would be added by January 2022 making its coverage more extensive and robust.