By: Rajiv Raghunath
Last updated : December 05, 2017 6:53 pm
The Outdoor Advertising Association of Agra maintains that there are many inconsistencies in the municipal body's outdoor advertising guidelines
Amit Khatri, President of the Outdoor Advertising Association of Agra, said that lack of clarity in policy guidelines and norms that govern outdoor advertising in the city is causing significant downward pressure on the industry at a time when the OOH players are battling various constraints including tight ad spends on OOH.
The Association has also sought to clear the air on the issue of unauthorised hoardings in the city, which drew the attention of all following a news report in the Agra edition of a leading newspaper a few days back that suggested the city has some 50,000 unauthorised hoardings. Ambresh Nath, Vice President of Outdoor Advertising Association of Agra and Razeev, Secretary, Outdoor Advertising Association of Agra jointly stated that the report was flawed as the entire city has no more than 5,000 hoardings. They also pointed out that the civic authorities have not initiated any action to bring down any outdoor media in the city.