Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment. Dubey was talking on'How Innovatively can we transform OOH?' on the second day of the 12th edition of Outdoor Advertising Convention. He provided grim details about the harm flex boards used by advertising agencies were doing to the environment. These are a big generator of dioxin and PVCs causing cancer and infertility diseases. Besides, these are known to leave permanent carbon footprint on the environment. Therefore, needs of the hour are to find alternatives and that little push from the advertising industry.

Dubey spoke of Tyvek, a product which his company launched and can bring some green difference to the industry. Tyvek is 100% recyclable, non-toxic and leaves little footprints on the environment. As Dubey put it, Tyvek is a unique high performance product made of HDPE fibres which has natural white substrate possessing strength. With being lightweight, high tear, UV and water resistant, it is also incinerated with minimal toxic emission and does not affect water table if dumped. "Its unique and distinct looks help keep a brand outstanding and the both side printability feature gives better visibility to brand colour. The product is also cost-effective; the fact that it can be stitched, seamed, taped or glued means its easily applicable,” said Dubey. Through this product, Dubey emphasized on the outdoor industry to lead the change towards cleaner environment.