Leading OOH media owners of Gujarat -- Asit Shah, Partner, Het Graphics, Paresh Rajnikant Shah, Managing Director, Sujal Advertisers, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity and Prashant Gadhav of The Sandesh Ltd -- will participate in a panel discussion on the theme “How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth” at the 1st Gujarat Talks OOH Conference that will be held at the Courtyard by Marriott in Ahmedabad on December 16.

The discussants will direct sharp focus on identifying the new growth avenues for the industry, as also plan calibrated steps to organise itself in close association with the Indian Outdoor Advertising Association (IOAA) that has taken strident steps to promote and establish common industry norms and practices across OOH markets in the country.

The panel discussion will be steered by Noomi Mehta, President, IOAA. As was reported earlier, the OOH industry in Gujarat is indeed gearing up to ride the next growth wave, and the stage is set for the industry players to usher in new and innovative practices that will help the business bring in more advertising brands. In the midst of this build-up, it is imperative for the industry to adopt standard practices, observe higher standards of self-regulation and align with the norms set by the Indian Outdoor Advertising Association (IOAA).

The day-long conference will feature presentations and panel discussions on a variety of subjects that tie in with the growth goals of Gujarat’s OOH industry. The day will culminate with an open forum where the participants will brainstorm to come up with an agenda for growth.