Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.
Hoardings in the 20-minute area will be brought down, says report.
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
Plan for QR placement on media for obtaining site specific details
The policy is set to be open for public suggestions from July 5
While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the...
Court prioritises safety and structural integrity of the media over blanket removal of hoardings
The creative features a series of large, minimalist billboards across multiple sites, each showcasing the cereal's "OLD" and "NEW" packaging...
The campaign is executed by MOMS Outdoor
The campaign is executed through Vritti iMedia’s Audiowala Bus Stand platform.
The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.
The campaign is executed by Walk The Talk
Media4Growth connected with Gaurav Khurana, Owner of Newtech Video Systems Pvt. Ltd., to understand how the LED display industry is...
The repositioning marks a strategic shift in how Duroflex defines comfort, wellbeing, and recovery in the context of modern living.
This billboard was installed by INTO Creative
As OOH rapidly transforms into a digital-first channel, traditional media owners are discovering that the right technologies don’t replace what...
Ashish Limaye, CEO & Founder of Craving Digital, speaks about how technology is amplifying OOH’s creative power - and why...
The work by boutique creative agency INGO avoids the clutter of seasonal clichés no pumpkins, no fake blood instead, it...
The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman...
The campaign is executed by Platinum Outdoor
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...