The objective is to establish greater transparency and accountability in the poll campaigning
The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays
A near six-year wait for media owners
The Garden City's municipal corporation has been ordered to file a detailed response to the PILs regarding the rapidly expanding illegal hoardings and flex banners in...
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Tamil Nadu Government Gazette Extraordinary provides for applications for putting up a range of outdoor advertising devices including hoardings.