Ad Policies & Regulations
Election stalls clearance of new B’lore advertisement bylaws
Date for next court hearing of case not finalized yet
Karnataka High Court, hearing PIL on the bylaws Outdoor Signage and Public Messaging 2018, has been stalled currently. The next court hearing date has not been finalised. It has been reliably learnt that the final decision on the bylaws will come through after the general elections are held.
Earlier, the State Government held approval of the new bylaws to seek more clarity on issues like GST levy on outdoor advertising. The outdoor industry operating on large formats are hoping to get back into the trade sooner than later as they feel that it is their fundamental rights to continue the trade.
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Khushi Advertising unveils bold brand evolution
Third edition of South India Talks OOH coming up in Chennai
Swiggy Instamart’s witty OOH campaign with brands
Kotak’s new ‘Hausla Hai Toh Ho Jayega’ campaign
Fevicol acquires the naming rights to Marol Naka Metro Station
Puma becomes PVMA for PV Sindhu
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
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A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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IKEA announces Delhi-NCR presence through cab transformation
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
Mogra Metro Station transformed into a Mighty Mumbai spectacle
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s...
Eveready lights up Kolkata Airport with ‘Ultima’
The campaign is executed in collaboration with Times OOH
Behrouz Biryani’s big Biryani reveal
After three hours, the countdown reached zero, and the billboard was unveiled to reveal a larger-than-life 3D steaming plate of...
Britannia presents ‘HEADLINES’ – a subtle OOH campaign
The campaign playfully invites consumers to test it themselves—simply taking a sip of tea in front of a mirror, where...
Building a powerhouse DOOH media brand
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
Human ingenuity vs. AI efficiency: Making the right call
Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact...
DoohClick launches automated screen health reports to ensure smooth campaign delivery
This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser...
75Media expands UK portfolio with acquisition of Mass Media’s large-format digital roadside estate
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Broadsign and Scope3 partner to Advance Carbon Measurement in DOOH advertising
Collaboration unlocks new DOOH campaign emissions insights for sustainability-minded media buyers, improves DOOH carbon footprint reporting
