Audience Data & Measurement

‘Globally OOH is leveraging mobility in significant ways’

In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head – Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market

Published

November 17, 2017

Satarupa Chakraborty

Brushing away all the apprehensions on the future of OOH in India, Payne started with calling India’s OOH as ‘robust’ compared to other media mix thus proving to be a breeding ground of many OOH formats in years to come. He cited the examples of London Underground and some of the major airports of the world and how they have evolved to leverage on the opportunities via OOH. Payne also suggested newer thoughts like static digital media and integrating mobile technologies like QR codes, geo-fencing etc within out-of-home media. As globally OOH in smart cities show an opportunity of approx. 1.33 billion dollars, India must work towards achieving a pie, he suggested.

Taking the same sense ahead in his interactive session with Satyabrata, he sounded rather hopeful with India’s promising contribution in OOH business with accelerating economy. He further suggested the associations to take more active part in this growth story and to bring digital OOH in the country more effectively.