Audience Data & Measurement

Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings

The study was focused on the company’s City of Sydney digital street furniture network

Published

March 6, 2023

Australia’s leading DOOH company QMS states in a report published on its website that outcomes of a recent neuroscience study reveals exposure to its digital City of Sydney street furniture network produces greater impact and efficacy among audiences.

QMS logo

“Conducted in partnership with Neuro-Insight, the study aimed to understand the impact and effectiveness of the new QMS City of Sydney digital street furniture network and revealed that long-term memory encoding was 24% above Neuro Insights global benchmarks”.

The study found that the design of the new network created strong “desirability” among consumers, with greater desirability compared to Neuro-Insight’s global benchmark measures.

QMS chief strategy officer, Christian Zavecz, was quoted stating: “We conducted this study with Neuro-Insight to better understand the real-world impact our new digital street furniture network delivered for brands.

“With this robust study, we now have scientific proof that our world-class, architecturally-designed network can help advertisers reach and impact what is arguably the most sought after audiences in Australia like never before.”