As the industry evaluates the newly announced BMC OOH Policy 2025, insights from Junaid Shaikh, Managing Director, RoshanSpace Brandcom, and Payal Patel, Co-Founder, Devangi Outdoor, shed...
The rights are for a period of 15 years
The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, Director of Sun Sign & Technologies, in this...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann, and TBWA.
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next chapter of Out-of-Home advertising, in this...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows Advertiser to put any size of...
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube at Flannels Oxford Street, one of...
The campaign was timed to promote IAMS Healthy Weight Dry Cat Food, a new product formulated to support feline weight loss.
Broadsign is acquiring the Place Exchange platform, including its expansive network of inventory in the US and abroad, deep demand-side platform integrations, and suite of innovative...
Held at the Ritz-Carlton in Bengaluru, The Panasonic Tech Summit brings together a range of solutions tailored for different business verticals, enabling immersive and efficient consumer...
The campaign is executed by Coral Media
The campaign is executed across Mumbai, Delhi-NCR and Bengaluru
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
London 2026 will be held at the Park Lane Hilton, one of the capital's landmark West End buildings
The first episode of new podcast series ‘M4G Talkies’ will feature Abhishek Shetty, Marketing Head at Swiggy Instamart, in a...
In the next edition of ‘Insights: Brand Marketers on OOH’ Snehita Chakravorty, Marketing Manager – Dine-in Business, Yum! Brands (KFC...
The large-format visual featuring the show's signature imagery comes alive between 4:00 pm and 10:00 pm with a gentle, realistic...
The OOH industry, one of India’s strongest traditional media segments, is projected to scale to USD 798 million by 2029,...
As the industry evaluates the newly announced BMC OOH Policy 2025, insights from Junaid Shaikh, Managing Director, RoshanSpace Brandcom, and...
The rights are for a period of 15 years
The campaign is executed by Laqshya Media Group
The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, Director of...
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Ritu Mittal, Head of Marketing & Digital, Consumer Health...