Outdoor Asia (November 2024)
– AdTech in Focus: A look at how AI and data are reshaping outdoor advertising.
– Policy Updates: New advertising rules in cities like Bengaluru and their effects on OOH.
– Brand Insights: Insights by brands on the rise of Mall Advertising and leveraging audience with in-person experiences.
– Creative Spotlights: Campaigns that are making an impact in outdoor advertising.
– Practical Advice: Tips for choosing LED displays for maximum visibility.
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‘OOH can never be irrelevant, you just need the right concept’
LOOKFANTASTIC turns billboards into fragrance samplers
Nykaa uses bus shelters as blunt sunscreen reminders
Moving Walls strengthens global leadership bench
When DOOH goes social
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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loveholidays turns other brands’ billboards into its own holiday prompt
In its latest OOH campaign, developed by ARK Agency, the travel brand positions its ads next to existing outdoor creatives,...
Vadilal’s heat take over in Gujarat
The campaign is executed in Ahmedabad
Britannia Jim Jam’s Marvel inspired activations
The campaign is conceptualised and executed by Coral Media
Sunfeast Dark Fantasy activates ‘Party with SRK’ campaign with Live Party on a Hoarding
The brand revealed that as part of this campaign they will be fulfilling the fantasy of “Party with SRK” for...
Nykaa turns Mumbai’s Carter Road into a sun-care playground
Timed with Mumbai’s longer, harsher summer days, the activation leans into a simple but often ignored behaviour: sunscreen is still...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
