OAA

Ritu Mittal, Head of Marketing & Digital at Bayer Consumer Health Division, joins OAA 2022 Jury

Ritu is a passionate brand builder and an experienced business leader with over 17 years of experience having worked closely on developing business & brand growth strategies, white space product launches, expansions, and other projects leading multi-functional teams across marketing, sales, finance, product supply, purchases and research.

Published

July 6, 2022

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Ritu Mittal, Head of Marketing and Digital at Bayer Consumer Health Division in India, has joined the eminent Jury for the Outdoor Advertising Awards (OAA) 2022 contest.

Ritu is a passionate brand builder and an experienced business leader with over 17 years of experience. Through the course of her career, Ritu has worked closely on developing business and brand growth strategies, white space product launches, expansions, and other projects leading multi-functional teams across marketing, sales, finance, product supply, purchases and research. She has spent over 12 years building global, regional FMCG and heathcare brands in organisations like Procter & Gamble, and has launched many consumer initiatives for brands like Vicks and Oral-B.

Ritu strongly believes in the power of purpose-led brand building and has led multiple seasons of Cannes awarded campaigns like ‘Vicks TouchOfCare’. She believes in inculcating a constant learning culture and thereby, building high-performance teams empowered to take calculated risks and to deliver excellence and agility in the marketplace.

Ritu is a gold medalist from Delhi College of Engineering with a degree in Computer Engineering and an MBA from the Indian Institute of Management, Bangalore. She joined Bayer India in June 2020. In her earlier stint, she was the Country Marketing Manager for Personal Health Care, South Asia at Procter & Gamble.

The OAA 2022 Jury will pick the winners in seven different award categories and 20+ sub-categories.

Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders.