Campaigns
Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK
Coronation content appeared on large format city centre and roadside screens
Outdoor media owner Ocean Outdoor marked the Coronation of UK’s King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights.
Coronation content appeared on large format city centre and roadside screens up and down the land on May 6 as the Royal processions and historic ceremony unfolded.
In London, a special five-hour domination saw the Piccadilly Lights, Piccadilly Circus, switch from a celebratory message to a photograph of the King as he was crowned in Westminster Abbey.
For 15 days in the lead up and during the Coronation weekend, Ocean screens carried adverts supporting The Big Help Out, an opportunity for people to lend a hand by volunteering for community projects in their local neighbourhoods. The artwork was created MCSaatchi and the screen space was given by Ocean.
Images copyright: Ocean Outdoor
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