VMO unveils audience intelligence platform DART360

The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them

Australia-based DOOH player VMO has revealed its audience intelligence platform DART360. Evolving from its proprietary tool DART (Digital outdoor Audience in Real Time); DART360 enables clients to plan and optimise their campaigns to engage active consumers across the VMO network. A B&T report states that the platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them.

Paul Butler, GM sales & marketing, VMO, was quoted in the report saying, “As the outdoor industry has grown, so has the demand for a better understanding of the audience. The industry has gone from selling assets to selling audiences and as such, we recognised a need for a tool that would provide clients with a deeper understanding of their consumers. We’ve listened to the industry and developed DART360 to ensure clients buy what they need and get what they paid for. It is not a cookie cutter approach. The platform gives clients the assurance that we’ll choose the best data points to suit the brief and deliver the best audience and results for their campaign”.