Sprinklr launches new display solution for rich DOOH experience

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres

New York-based Sprinklr, a social media management platform for the enterprise, has launched the Sprinklr Display, an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres.

The company’s release states that the digital signage market is expanding rapidly, with its value expected to grow to $27.3 billion by 2022, a 40% increase from 2015. Unfortunately, much of the content on digital signs is expensive to produce, static for weeks or months, and fails to provide insight or impact. Sprinklr solves these problems by making it easy to create dynamic screens that stream real-time social media content, drive engaging customer experiences, and power insights across an entire enterprise.

“With Sprinklr Display, we are reducing the complexity of our social data with front-and-centre visualisations that provide valuable insights across our business — from marketing, communications, operations to customer service,” said Paul Matson, Director of Customer Engagement at McDonald’s USA. “It is another important step toward utilising our wealth of social data to think and act with a customer-first mindset.”

“Data visualization is an increasingly important technology for brands who are overwhelmed with big data. They’re faced with the challenge of making this data work for them, not the other way around. Sprinklr Display is the only solution helping brands power consumer-facing experiences for retail and events, as well as command centres that provide insight to cross functional marketing and care teams,” said Justin Garrity, AVP Display, Sprinklr.

“With Display on Sprinklr’s integrate-able platform, brands can easily transform their data into insight and deliver engaging experiences in any location.”

Notable Features and Use Cases for Sprinklr Display:

• Create a Command Centre that Drives Smarter Business Decisions: Design a state-of-the-art hub to manage an unlimited amount of real-time social media data for competitive intelligence, community management, crisis communication, ad campaign management, consumer sentiment and more. Only Sprinklr Display has out-of-the-box and easily-customised templates, making it simple to setup, manage and deploy thousands of displays across the globe that are always on-brand and on-point through actionable insights.
• Design Digital Billboards for Memorable Campaigns: Use social media data to create memorable marketing campaigns that appear on billboards, in bars, at gas stations and other locations that reach on-the-go consumers. Because Display is built on Sprinklr’s platform, it can automatically pull real-time social media data without any integration difficulties that other display technologies face.
• Build Displays From Any Mobile Device:  The entire interface is mobile friendly. Additionally, with the new Sprinklr Display Remote, companies can easily control each of their display screens in any location.  
• Deliver Engaging Event Experiences: Sprinklr Display is based on a simple idea: the best way to communicate is through storytelling. Instead of designing for one disjointed screen at a time — like so many other solutions — Sprinklr Display was built with an entire wall in mind. Events can use storyboards to make attendees part of a game-day, concert or conference experience using multiple screens in any layout. Downtime isn’t an issue with Display’s proprietary “Stay Alive” technology, which ensures that display content is never disrupted even when the internet connection fails.