Selvel One Group strengthens LED display solution business

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising

Kolkata-based Selvel One Group has recently collaborated with UNILUMIN, a global brand in LED technology, to strengthen its LED display solutions business for the Department of Sports, Government of West Bengal. A giant 40 ft x 20 ft LED screen has been installed inside the Salt Lake stadium in Kolkata that will showcase live updates of any sport event occurring in the premise as well as run brand led marketing communications. Build with the latest USURFACE P10 technology this is the largest LED installation in the eastern part of the country.

“Selvel One Group has been diversifying into consumer and location focused Brand communication over the last two years with focus on data and technology integration. LED technology solutions are an integral part of the expansion of the group. We choose to partner with one of the World’s best manufacturer, UNILUMIN, to bring in cutting edge technology for brands to enhance their consumer engagement programmes. The opportunity is endless when technology meets location powered by contextual content,” shares Partho Roy, Chief Marketing Officer, Selvel One Group.