By: Rajiv Raghunath
Last updated : November 29, 2023 10:04 am
Euroma2 is one of the top lifestyle malls in Rome
Pikasso Italia has announced that following a competitive tender the company has been awarded by Quantela Inc. the exclusive mall DOOH advertising concession of Euroma2.
Euroma2 is the second mall of Rome and the fourth of Italy in terms of footfall, the elegance of its architecture and fittings and the wide offering of 230 shops and 30 restaurants & coffee shops, making it a very special lifestyle mall destination, with a high average ticket thanks to the purchasing power of its visitors.
The DOOH mall advertising platform deployed inside Euroma2, consisting of 35 custom LED Digital screens of different types, creates a unique, world class immersive opportunity, states the company release.
The Euroma2 platform is fitted with the latest DOOH adtech including a comprehensive audience measurement.
Antonio Vincenti, CEO of Pikasso said: "We are delighted to announce the win of the first mall of Pikasso Italia that will give us the opportunity to deploy all our know-how in mall and retail OOH advertising. We are also honoured to have been entrusted by Quantela to act as their exclusive advertising concessionaire of this fantastic DOOH Mall platform, to unleash its potential in terms of one of a kind engaging opportunity for advertisers.
“We are looking forward with enthusiasm to delivering to Italian and international brands and agencies experiential Mall campaigns amplified by their Instagrammable compelling appeal".
Pikasso Italia portfolio already includes the Milano Collection of large formats, which today consists of two Walls and two Rooftops located in major city traffic roads, distributed in the two areas north and south of Milan with respect to the center.
The full digitisation of the Milano Collection will be completed and announced in the coming weeks.