By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System
Connecting two-way highway traffic road and improving the accessibility of the pedestrians, the FOB has been constructed using high-tech design and unique geometry. Origins roped in best-in-class expertise to design and construct the FOB.
The back-to-back 8ft x 6ft screen for VMS system would display public information such as date, time, weather, ambient pollution level and traffic volume. Considering the traffic moment on the road, the screen has been deployed on one side of the bridge to cut out the clutter and create relevance for the brands to target the audience in the right direction.
Commenting on this big initiative, Rajneesh Rawat, MD, Origins Advertising, said: “This FOB is definitely a milestone for our company whereas it is equally significant for the state development as it is one of its kind bridge ever created in Lucknow. This FOB is another landmark of the city and commuters are seen to be stopping over to have a look and feel of the FOB. It is crucial for the outdoor industry as well because a big development has happened with the FOB which is connected with public services.”