By: Rajiv Raghunath
Last updated : January 30, 2018 10:45 am
Ocean has announced a 3-year partnership with the Marine Conservation Society that will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans
As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium portfolio of UK digital screens to support and amplify its campaigns throughout the three years.
Ocean is launching Ocean for Oceans as part of its pledge to eradicate the use of single-use plastic within its own business by the end of 2018, and to work with its clients and suppliers to eliminate all single-use plastics from its products and supply chain by the start of 2021.
The company is planning a series of key events across 2018 to support the movement to end the use of single-use plastic, promote responsible recycling and protect the seas.
Ocean Chief Marketing Officer Richard Malton said: “Ocean is committed to turning the tide on single-use plastic by eradicating it from our own business, and by working with all of our clients, partners and suppliers to do the same. Our new partnership with the Marine Conservation Society is integral to delivering on that promise and making such an important, transformational change.”
The partnership launches with a graphic DOOH #StopThePlasticTide campaign on behalf of the Marine Conservation Society which highlights the threat to marine life from plastic pollution in the world’s seas. The campaign, created by daughter, launches on January 29 across 14 screens in four cities: London, Manchester, Bristol and Birmingham.
Other collaborations will address wider marine conservation problems including chemical pollution and overfishing on which the Marine Conservation Society actively campaigns.