By: Bhawana Anand
Last updated : May 15, 2018 2:54 pm
The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms
Mishra is also of the view that DOOH media enhances the aesthetic appeal of the urban landscape. The Authority is in talks with a few outdoor media owning firms on the prospects of introducing DOOH media in the city.
Noida Authority is also working on a new outdoor advertising policy along with EY. Recently, the authority had revised the site rates within its jurisdiction.