Natgeo, OAAA build mass awareness on protection of endangered species

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

The OOH industry continues to play a key role in building mass awareness of key public and social matters. As a case in point, on the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content, featuring a range of animals at risk shared via the hashtag #SaveTogether.

The Drum reports that the campaign kicked off with an hour-long digital billboard takeover and interactive experience in Times Square. The public was encouraged to find a National Geographic Photo Ark poster, snap a selfie with the endangered animal, and share via Instagram or Twitter using #SaveTogether. Images were then published on the digital billboards.