By: M4G Bureau
Last updated : January 14, 2019 6:14 pm
The app supports data on legal sites and identification of media
The corporation has already been undertaking key steps to streamline the norms governing outdoor advertising in the city. Recently, they had launched a drive to ensure the stability of outdoor advertising structures installed on the roadsides.
KMC is seen to be focused on developing digital solutions for regulating the OOH trade. The corporation has also introduced GIS mapping as well as a GPS system to track digital hoardings via the KMC website. Also they are pushing for the use of solar panels for illuminating LED boards and hoardings as part of its green agenda and to cut down use of conventional electricity usage for outdoor media.