By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki
This digital channel will further enhance other prime DOOH assets operated by JCDecaux Finland, including the Metro with the brand new Lansimetro line, which opens in September 2017.
Yrjö Judström, the Deputy Managing Director of Helsinki City Transport Authority (HKL), said: "The result of the tender means that the long-standing partnership between JCDecaux and HKL continues. The relationship between the city and the media owner has been developed to provide a solid base for long-term development of the shelter services. Our collaboration with JCDecaux provides new possibilities to develop the shelter service level with additional features, including extended weather protection, new premium-shelters in key traffic hubs, and possibilities to utilise the benefits of wireless communication. We will continue to develop the service together with JCDecaux, throughout the duration of the contract, for the benefit of urban commuters."