By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Soupliotis commented on his election: "I am thrilled to join the DPAA Board of Directors. Over the past few years, the DPAA has grown into the most advanced association for DOOH media. The association has aligned our industry with mobile, video and data partnerships that are paving the foundation for a new generation of programmatically enabled DOOH advertising. I graciously accept this election and look forward to assisting the Board on this exciting trajectory for our industry."
Other DPAA Board members are Don Allman, President & CEO, Intersection; José Avalos, VP, Retail & Digital Signage Worldwide Director, Intel; Marc Kidd, Chief Executive Officer, Captivate Network; Peter Krieger, President & Chief Operating Officer, Adspace Networks; Mike Maas, Chief Executive Officer, AMI Entertainment; John Partilla, Chief Executive Officer, Screenvision; and Burr Smith, Chairman & Chief Executive Officer, BroadSign.
François de Gaspé Beaubien, Chairman & Chief Operating Officer of Zoom Media, is Chairman of the Board. He has held that position since 2013 and has been a Board member since 2006.
The DPAA Board of Directors, which meets quarterly, provides strategy and direction for the association. Elected by the general membership, the Board consists of leaders in the DOOH space who work collectively to shape and strengthen the industry.
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA is a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. In addition to its Cannes experience, the DPAA leads members on an annual curated tour/experience at CES in Las Vegas every January.