By: Rajiv Raghunath
Last updated : October 18, 2019 12:46 pm
Also, programmatic OOH buying is gaining momentum, he says
Barry pointed out that audio-visual content on DOOH screens asset considerable influence on consumers who are the path to purchase. Citing the initiatives of majors like JCDecaux, Lamar, Outffront and Ocean in the US and European markets in embracing DOOH, he said that video is now everywhere. Likewise, “audience data is also available everywhere”.
Citing the growth of programmatic OOH buying, he said that the programmatic space saw US$ million business transaction in the US market in the last one year, which is a major development in this space.
Barry spoke about DPAA’s news initiative for women’s empowerment and engagement in the DOOH industry through we.dooh platform that unites women working across the DOOH business environment.
For more updates, subscribe to media4growth newsletter - Click here