‘DOOH media attracting more brands’

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

LED display screens are creating the big picture for OOH advertising. With the benefits of excellent heat indulgence, quick installation, high brightness and transparency, easy upkeep, high definition illumination and audio for stress free viewing and clear audibility, LED display screen is the finest option for advertisements, says S Kumar, MD of Srishti.

The ideal visual accomplishment even under direct sun ray, stability, dependability, easy upkeep, low maintenance cost, and above all, power saving aspects of the LED screens make them the most preferred media in the OOH industry now, he adds.

The number of digital screens spotted in public places is going up. The rise in digital screens across cities indicates the change in the advertisers’ preference to this media vis-a-vis conventional billboards. DOOH advertising is expected to go up further in the near future as OOH players opt for more customised and innovative products for projecting the brands of their clients.

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