Digital, smart solutions central to JCDecaux’s Nice street furniture project

JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items

JCDecaux S.A., has announced that, following a competitive tender, it has renewed and extended its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole (Nice, 4th in the global smart city ranking* and France's 5th largest city), for 18 years.

The new street furniture includes 17 smart and connected items offering users a wide range of digital services and unrivalled opportunities for interaction. They feature a series of innovations, including:

A 32'' full HD 4K resolution e-Village® touch screen accessible to disabled users offering eight apps providing information on transport as well as local tourist, cultural and historical sites

• A USB charging port;
• Information in Braille and assistance for visually impaired passengers
• An automatic public-access defibrillator that is monitored and supervised 24/7
• Low power beacons providing localised information to users who sign up for these services. For example, they will be able to easily access the transport firm's app and the metropolitan area's website
• The possibility of fitting small 4G antenna allowing mobile phone operators to enhance their network performance and prepare for the roll-out of 5G technology

To meet the Métropole's requirements and in line with its own sustainable development policy, JCDecaux based its offering around key environmental objectives by optimising the performance of its street furniture and the quantities of raw materials needed to manufacture it. The Group carries out life-cycle analysis in order to quantify the environmental impacts of the manufacture, operation and end of life for its models. For example, the use of LED technology will reduce each shelter's energy use by up to 65% compared to fluorescent light bars. The choice of materials such as glass, aluminium and iron will ensure high-quality services throughout the duration of the contract.

Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, said: "We are very pleased to have renewed and extended our advertising street furniture contract for the bus and tram lines in Nice Côte d'Azur Métropole, just as we are rolling out new digital street furniture in Nice under the contract we won in October 2016. By reiterating its confidence in JCDecaux, Nice Côte d'Azur Métropole is approving our strategy in terms of innovation and sustainable development. As a highly committed partner with strong local roots, we are confirming our ties to the Métropole by developing a street furniture offering that provides a high level of service for this new contract, in order to make the urban environment more welcoming, comfortable, accessible and attractive.As the number one outdoor advertising company in France and worldwide, we are actively rolling out cutting-edge technologies and new creative concepts to benefit cities and their residents, as well as advertisers and their brands."