By: M4G Bureau
Last updated : April 16, 2018 10:06 am
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
The moves comes off the back of Adshel’s research, which found contextually relevant ads which run on digital screens are 19% more effective than ‘generic ads’. Tyquin said after years of building network scale, the outdoor company wanted to focus on the location of its digital assets and screens and what they could do for advertisers. The company has developed a planning tool to negotiate and move campaigns for clients.