By: M4G Bureau
Last updated : September 18, 2018 10:15 am
The company expects advertising to account for 25-30% of total revenues in a few years
P2P CEO Tom Varga was quoted stating that the new advertising division could account for 25-30% of revenue in a few years.
Advertisers will be able to control their own content to deliver specific messaging at particular times and locations. “For example, a restaurant could push out messages at lunchtime when workers are searching for food,” the report said. Telstra will be responsible for making and installing the screens on the vehicles, as well as the data connectivity.