By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
The campaign is running on 211 screens, across nine U.K. cities, and uses the tagline "Audi as your sixth sense."
Benjamin Braun, head of marketing, Audi U.K., says in a statement: "This is the first data-driven digital OOH campaign we have launched on a national scale. By using data to contextualize copy, we can reach drivers with targeted and tactical advertising messages that are relevant throughout the day, tapping into the driver's mindset in the moment."