Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh

Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day

Daktronics has partnered with Al Arabia and the Arab External Advertising Company to deliver new LED digital displays for their new “digital paintings in the streets of the capital” campaign in Riyadh, Saudi Arabia.  
 
“We had chosen Daktronics between different suppliers for their commitment, continued support and vast experience in the market,” said Al Arabia Advertising’s CEO Mohamd al Kheraji. “Their product matches with our needs for latest technology with unique technical features. It also offers a high-reliability performance to withstand the Saudi weather conditions and harsh environment. Daktronics has offered their latest A/C-free display technology which matches with our design and needs.”
 
The 3-in-1 SMD LED displays are delivered in three different sizes. Some measure 2.93 meters high by 4.02 meters wide, some measure 6.72 meters high by 5.76 meters wide and some measure 2.88 meters high by 3.84 meters wide. All displays feature 10-millimeter line spacing. They bring excellent image clarity and contrast to advertising and the digital paintings which will help beautify the city.
 
Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day.
 
“Arabia’s new display implementation has enhanced the quality and image of outdoor advertisements,” said Ahmad Dahmash, Daktronics regional manager. “It is a step forward in the future for smart city implantations, engagement and interactivity.”