Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience, says team Core Media
Specialist agency Core Media Pakistan has executed a ground-breaking 7-city OOH campaign for Ponds that includes a spectacular audible DOOH innovation in the city of Karachi. The audible DOOH innovation, the first ever in Pakistan, put up at FTC, Shahrah-e-Faisal, covering an expansive 19,000 + sq. feet was installed in just 5 days.
Core Media Pakistan tells Media4Growth in a statement that “this ground-breaking campaign not only challenges the norms of traditional advertising but elevates the brand's presence with an innovative audible dimension. Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience. This audacious venture not only breaks the clutter but establishes a new standard for innovation in Pakistani OOH advertising, showcasing Core Media' unwavering commitment to delivering unforgettable and extraordinary creative OOH experiences.”
The innovation is part of a larger campaign that was rolled out over an 18-25 day period using 41 iconic Billboards and 438 digital screens.
