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BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

BackLite MediaBackLite Media, the premier out-of-home advertising company in the UAE, has been awarded a 10-year-contract for all advertising and promotional activities across The Galleria Al Maryah Island, a luxury retail and dining destination developed by Gulf Related.

The most sought-after retail opening in the UAE, The Galleria brings together the exceptional retail and lifestyle development competencies of Gulf Related, a joint venture of Gulf Capital and The Related Companies – the developers of Hudson Yards in New York. A premier getaway for all things retail, The Galleria is distinguished by an extraordinary combination of the best shopping, dining and entertainment in Abu Dhabi.

The Galleria marked its grand opening on September 4, 2019, with BackLite taking on the full operational scope of the mall’s advertising and promotional requirements. The network comprises over 200 screens – making it the largest of its kind in Abu Dhabi. Advertisers will be able to take advantage of some of the most progressive signage and advertising platforms currently available on the market, allowing them to impactfully showcase their campaigns.

The Galleria, in partnership with BackLite, is deploying some of the world’s most advanced digital signage solutions to create exceptional value for advertisers, who stand to gain tremendous audience insights through BackLite’s data analytics and booking technologies.

Bill Fordyce, CEO of BackLite, said: “We are honoured to partner with Gulf Related for The Galleria Al Maryah Island, an astonishing retail destination that will redefine the shopping and lifestyle experience for visitors. As the leading provider of digital signage services to the retail sector, we will deploy best-in-class technology to ensure not only the highest standards of aesthetics but also to create value for our advertisers. We will also undertake promotional activities over the ten-year period, which will add to the prestige and pride of The Galleria.”

Daniel Parry, Managing Director of Gulf Related, said: “The Galleria Al Maryah Island brings a dynamic mix of luxury and contemporary fashion brands as well as a collection of signature restaurants and cafes – all thoughtfully curated to meet the community’s aspirations.. Ensuring world-class digital signage is of strategic value in adding to the aesthetics of The Galleria’s environment and to make the mall experience more appealing to visitors and retailers. BackLite brings proven experience in the sector and is an industry leader in delivering tech-driven digital solutions, which makes it a perfect fit for The Galleria.”

Over 200 screens, indoor and outdoor, will be operated by BackLite at The Galleria making it the largest retail digital signage network in Abu Dhabi. BackLite will draw on its 20-year heritage of working with luxury brands in powering The Galleria’s digital signage solutions. Led by an experienced team of professionals, who have proven their credentials in digital signage across leading malls in the region, BackLite will focus on enhancing the destination experience for visitors.

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