Entertainment television channel Zoom TV has taken the OOH route in Mumbai to reach out to a large cross-section of audiences across the city. The OOH campaign creative centres on Bollywood actor Kangana Ranaut, an adaptation of the channel's print ads. OOH firm Bright Outdoor Media has executed the campaign in Mumbai, using a mix of hoardings, bus shelters, bus back panels and platform boards.

The campaign was highly visible along the Western Express Highway, Eastern Express Highway, western suburbs, Mumbai suburban train stations, etc.