By: M4G Bureau
Last updated : September 06, 2018 10:01 am
The brand endorses its superior offerings on Savings Accounts & Current Accounts through OOH campaign
The campaign, rolled out in Mumbai and Delhi in the initial phase, has multiple creatives promoting current account solutions and the benefits of saving accounts. A bit of innovation has also been infused in the campaign wherein 6% i.e. the interest given by the bank has been carved out of the site with LED highlight.
Considering the locations opted by the brand, the media planning has been concentrated on arterial routes and junctions of the both cities connecting to different areas.