By: M4G Bureau
Last updated : June 16, 2023 4:44 pm
The campaign promotes Dolce & Gabbana's new fragrance Q
Worldcom OOH has rolled out a spectacular campaign in Lima, Peru for the launch of Dolce & Gabbana’s new fragrance Q. The creative for the campaign was specially designed for 3D screens, achieving a spectacular three-dimensional effect that, by adding a new visual dimension, allows it to capture the viewer's attention, creating an immersive experience.
The 3D screens are complemented with traditional and special assets, including shelters, that are branded with lighting as well as LED screens.
“We are really happy with the results of this campaign, which from the beginning posed several operational challenges – from the creativity that had to generate the impact that the brand was looking in addition to its launch and adaptation, both for 3D screens and for shelters along with other assets located in premium areas of Lima addressing the points of sale” says Victoria Muscatello, Market Manager of Worldcom OOH.
“The entire campaign was documented with aerial footage using drones that allowed us to capture the impact of the spot in 3D, images that were also used to disseminate the campaign on networks” added Victoria.