By: Pray Jani
Last updated : October 25, 2019 10:23 am
Using OOH platform, Kitkat announces its latest “Rich Chocolate Fudge” to target Diwali customers
The tempting Kitkat “Rich Chocolate Fudge” chocolate bar creative is spread across formats such as hoardings and bus shelter, spotted in Delhi and Mumbai by Media4Growth. Breaking their tradition, the brand created a new design for the chocolate bar, which has been highlighted in the campaign’s creative.
Considering Diwali is the best time for such new introductions in the market and to make its new variant a prime choice for gifting option, the brand has launched a long term campaign.