By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
The smartphone brand has taken up the airport media for branding for a period of two years. Century Group of Companies which holds the media rights at this airport has executed the branding.
Vivo has undertaken the branding exercise at the Patna airport for two years. Commenting on this big branding initiative, Shashi Kumar Chaudhary, Director, Century Group of Companies, told Media4Growth that “Patna is one of the fastest growing airports in the Tier II cities. And with 3 million flyers per annum, this airport becomes a quintessential touchpoint for the brand.”
The airport advertising launched by Vivo is in sync with the brand’s push for enhancing its smartphone market share in the non-Metro cities.