By: Ria Banerjee
Last updated : October 16, 2019 12:55 pm
Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products
Besides, the brand was visible on multiple overhead gates at vantage points and close to 265 billboards were plastered in over 30 locations across 13 cities. A grand 25000 sq. ft. of advertising space was taken promoting range of V-Guard products during Puja for a period of 10 days. The locations included Kolkata and adjoining areas in rest of state like Siliguri, Alipurduar, Asansol, Durgapur, Howrah, Malda and Behrampur for strategic installation to enhance the brand presence and maximize the eye balls.
On this occasion, Nandagopal Nair, Vice President and Head, Brand & Communications, V-Guard shares, “This year for Durga Puja, V-Guard has invested for creating a buzz for the brand in its key markets across West Bengal. The on-ground activities have been well executed by Podhigai Ads. The festival has been used as a platform to reinforce the brand in the minds of both our discerning consumers and channel partners. A Puja video was also created celebrating the spirit of Puja which drew over 1.5 million views and made an unprecedented buzz for the brand. This has been qualitatively understood by the excitement within the trade about the brand pressing the accelerator in the most important festival in West Bengal and helping them in their sales efforts. Preliminary understanding of the activity tells us that there has been a significant build up in awareness about V-Guard and its offerings.”
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