Signpost India unveils Kolkata’s first OOH 3D anamorphic display during Durga Puja celebrations

In OOH News By M4G Bureau - October 30, 2023

Greenply, Senco Gold and Diamonds are among brands that have featured on this Signpost India media

Eveready Lighting illuminates Kolkata’s Durga Puja celebrations with marketing activations

In Campaigns By M4G Bureau - October 25, 2023

Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Lighting says, “Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

Rapport India beams spectacular Kwality Wall’s drone show in Kolkata for launch of ‘Nolen Gur’ ice cream flavour

In Campaigns By Prantika Ghosh - October 11, 2022

The show, beamed at Bagh Bazaar, showcased the festive spirit.

Welspun captures festive season with two tactical campaigns

In Campaigns By M4G Bureau - November 12, 2020

Presenting bedsheets as a perfect Diwali gifting option, the brand crafted a Spaces Rangana campaign

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal

In Campaigns By Ria Banerjee - October 16, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Greenply makes #PujaforAll possible with specially designed Plywood

In OOH News By Ria Banerjee - October 14, 2019

The brand takes the branding ball-game ahead with social cause executed at some 39 Durga Puja pandals across Kolkata

Ponds DOOH walls writs bold this festive season

In Digital OOH By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

Lakme’s high voltage marketing blitz at the onset of Durga Puja

In OOH News By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity

Dabur Odonil makes its fragrance felt at Pandal

In OOH News By Ria Banerjee - October 09, 2019

The brand created a fragrance zone to promote brand visibility and real time experience