By: M4G Bureau
Last updated : May 03, 2018 9:21 am
The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs
In addition to haircuts and dye jobs, the “Get a Fresh Look” event offered a “selfie wall” for attendees to show off their new looks and an iPad station to explore TradeStation’s innovative desktop, mobile and web trading platforms. TradeStation also hosted an interactive simulated trading competition, offering Amazon gift cards to the day’s top traders.
“We’ve changed a lot this past year – enhancing our award-winning trading platform, simplifying our pricing and refreshing our overall look and user experience,” said John Bartleman, President of TradeStation Group, Inc. “We’re thinking outside the box, and this pop-up event is our opportunity to celebrate, have some fun and invite everyone to take a fresh look at TradeStation.”
"We focus on bringing brands to life through inspiring actions. This activation provided a chance for visitors to experience TradeStation in an immersive, fun and interactive way that they may not expect from a financial brand," said CEO of DiMassimo Goldstein, Mark DiMassimo.
DiGo worked with Grandesign on the project. A Grandesign statement said: “When DiGo and TradeStation asked us to help create this unique pop up we jumped at the opportunity. Of course, there were challenges on how to create a pop-up barber shop without access to things like running water, but we solved each problem with unique solutions at every corner. The Oculus is truly a beautiful and premium venue to activate within but, being a major transportation hub in a highly secured building it does require smart proper planning. Grandesign is always looking for new challenges to build unmated consumer experiences.”