Tirupati Sunpride Sunflower Oil broadens market horizon

The brand has launched a 360 degree campaign to drive its ‘Good Health’ messaging

Tirupati Sunpride Sunflower Oil has executed a 360 degree advertising campaign that features its Brand Ambassador Sonam Kapoor. The brand custodian maintains that Tirupati Sunpride Sunflower Oil is for the new age consumer for whom health comes first. To broaden the brand’s market reach, it has launched the campaign that cover the northern region.

This integrated campaign currently running across various media formats also features innovations. The BTL campaign involves ambient advertising in multiplexes, clubs, mall branding, airport branding, housing society activations and retail activations.

According to Priyam Patel, Vice President- Sales & Marketing, Tirupati Sunpride Sunflower Oil, “The campaign had to bring forth the premium positioning of the brand, with focus on the health benefits. It warranted a celebrity that would fit the brand’s tagline - ‘my pride of good health’ and Sonam Kapoor fits the bill perfectly. She is known for her passion for fitness and appeals to our TG which is NCCS A and B. She lends her characteristic confidence, charm, credibility and distinctive style to the brand, apart from her image as a health conscious person. With this campaign we aim to change the perception of the brand. We intend to reach more states and subsequently have a larger pie in the market share of the edible oils category. We are certain that this campaign will give us higher brand recall and eventually result in higher sales volumes”.