By: M4G Bureau
Last updated : April 11, 2018 12:32 pm
The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection
Several billboards and surfaces across the city were brought alive with animated graphics and messaging digitally projected on them. The content visually depicted how Tata Tele Business Services connects the city and was specifically customised for each individual location. The campaign stood out for its inherent disruption. The recall value was extremely high.