Epic show'Mahabali Hanuman' on Sony TV found a large outdoor presence following a massive campaign launched by the TV channel in major cities across the country. The campaign also featured an interesting innovation. OOH firm Bright Outdoor Media executed the campaign and the innovation. Speaking about the campaign, Yogesh Lakhani, CMD, Bright Outdoor Media, said the outdoor initiative has delivered a big impact on the target audience.

Bright Outdoor used traditional formats like billboards and bus shelters to gain widespread outdoor presence for the show. The innovation was executed in Mumbai (Thane, Juhu & Andheri Chitrakut), Delhi (Mall Road, Surya Nagar, Karkarduma Court) and Ahmedabad (Ashram Road, Satellite Road).