Last updated : December 05, 2017 6:53 pm
Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB
Kinetic India planned and executed the OOH campaign a media mix that delivered high reach and frequency. Conventional media like billboards were used to cover the length and breadth of the cities along with media like gantries and unipoles. Zone branding across the E.M. Bye Pass was used to create a surrounding prominence. Gantries and FOBs created a straddling visibility. Media like bus shelters and traffic booths were used for visual variety.
The core creative having the tagline ‘Araam ka Mamla Hain’ got highlighted with the use of blinking LED.
The Kinetic team faced various operational challenges while executing the campaign. Keeping in mind the fragmented geographic spread, production, execution, maintenance had to be managed in a timely fashion. Also, additional permission was taken for putting up an electric motor. Seasonal squalls/thunderstorms also had to be contended with in the maintenance of the sites.
“The brand has received very good feedback from all its stakeholders, be it retailers and distributors. The campaign caught the attention of the TG and we have been appreciated for this effort,” signs off Rajeeb.